How to write a press release?

What is the press release?
This is your vehicle for free advertising.

It informs the public of your news.

He is the witness of the life of your business.
The goal:

Promote your business / website through the media that covers the same as your business.

The press release says the reputation of your company, it must capitalize on it.

Information on the press release:

A good press release should attract the attention of the journalist who receives your information. It must bring something new, an event, information will be useful to the reader.

The information that you make may be a new product, a commercial animation, opening your business to a new market, creating a new outlet … But be careful: too much information kills information. Do not submerge the reporter by a regularly harassed.

The press release is not done to increase your sales, it is especially useful for long-term impact of your brand / brand in the minds of your potential customers.

The journalist has to have an impartial discourses, are part and inform the public about a news in a specific area. This is not a seller to pay your business.

The timely publication of your press release may be more or less prolonged depending on the type of media you are addressing:

• Periodic (forecast date of closure).
• Newspapers (which is the place that is attributed to the type of communication you send).
• Website dedicated.

Before you write your press release:

Determine the media to contact.

Compose a list of contact (email address, phone, fax …) through the signing of the articles or need, call directly to the editor to have a means of direct contact with the journalist who will be responsible for your information.

Organize your contact list by media type. This will be useful for the timing of your communication.

How should be structured your press release?

The first rule is that a press release consists of one page (maximum two).
Date of publication and the identification of the company that supplies the information.

• Made it simple for a logo or brand identity
• For the date of publication: immediate release, when will your current effective duration of your news …

Title.

It hangs the advertising that will attract the attention of the journalist who receives it.

The subtitle or hangs

It should summarize briefly your press release. If the reporter does not read the rest of the news is what he has to deduct your company.
The text of the statement.

Put yourself in the shoes of the journalist who will write the article for your news, write to the impersonal.

The most important information will be the beginning of your text, background information will complement your release.

The habit is to present information with the following order:

or? Who? What? What. How, why?

It is often more effective to highlight the problem addressed by your news / product.

Add images (picture of your product, picture of your site or event).

Exhibit one idea per paragraph, while keeping a common thread throughout your article with the natural sequences between each paragraph.

Two methods for editors:

The factual: short sentences, powerful information. You let it run free the journalist is to write article in the style of its own and to which readers are accustomed.
The full editorial : you write the article as it might seem to the media with the keywords, advertising slogans and a rich vocabulary without repetition.

Attention when it happens that journalists take up the full text regardless of the shape of your writing. The editors will be complete in this case the solution to adopt.
The end of the release.

Put information here that will serve the reader to enjoy your news and technical details:

* Contact your site or your company.
* Product price highlighted.
* Period of validity of the offer.

Make a reminder of the company (history, industry, your market position …).

Encourage the reader to take action (call for more information, visit ….)
Our advice:

Please read your statement by a person who does not know your industry / product / website and ask him what that holds. If he understands the message you wanted to send you can send it to the media, if not rework your press release.